Fleur Wood




Fleur Wood is an entrepreneur, creative, author and the founder of the refugee charity Ads-Up.

Before moving to New York in 2013, she was in the forefront of the Australian fashion industry. She started her eponymous label in 1999, and her collections quickly became known for their distinctive style blending modern sophistication with bohemian femininity. 

From 2001-2015, she managed a multi-million dollar private label business with Anthropologie, and in 2011 was named as Myer’s Designer of the Year. In 2010, Myer also licensed the Fleur Wood brand for a diffusion label called 'Fleurette by Fleur Wood'.

“Fleur is one of Australia’s most celebrated, creative and talented designers,” wrote Glynis Trail-Nash, the fashion editor of The Australian, “with a strong aesthetic, broad customer base and strong celebrity following."

Fleur is also the author of two successful books. In 2010, she published the best selling title Food Fashion Friends with Penguin Australia, which Vogue Australia called “the ultimate guide to entertaining with glamour, sophistication and fun.” Her successful follow-up title Food Fashion Love was released in 2014.

In New York, Fleur Wood has founded the charity Ads-Up, which helps refugees resettled from the Australian detention centres in Nauru and Manus Island get a foothold in America. She has had long-term interest in working with refugees, having spent two years in Dharamshala, India, helping the Tibetan exile government. While there, she set up a school for underprivileged children in that hilltop community. In her home city of Sydney, Fleur was a founding advocate of Human Rights Watch Australia.

Fleur now lives in Brooklyn, with her husband, their two children and a dog Lucky.